Exploring what’s next while optimizing what’s now.
Undergrid is a strategic intelligence and development firm partnering with founders, investors, and innovators to achieve resilient growth by exploring what’s next while optimizing what’s now.
At a Glance
Undergrid is a strategic intelligence and development firm dedicated to a singular focus: exploring what’s next while optimizing what’s now.
We partner with founders, investors, marketers, and innovators to navigate growth and opportunity exploration, validate brand and product investments, and build the strategic capabilities necessary for resilient growth.
Our Service
Growth and Opportunity Exploration
Identifying market shifts, unmet needs, and internal efficiencies to unlock value across all facets of the business.
Business and Investment Validation
Building confidence in the next move. We test prototypes, products, and investment plans to ensure market-readiness before full capital is committed.
Management and Capability Building
Aligning workflows and developing internal talent to ensure the organizational capacity to execute strategic goals.
Our Approach
Problem First, Method Second
We believe that every challenge is unique; therefore, the method and solution cannot be generic.
We prioritize a deep diagnostic phase to ensure we are solving the right problem before designing a custom method to address it.
We support clients from diverse segments
The Optimizer Clients
A performance plateau. The business is functional, but growth has leveled off due to overlooked inefficiencies or untapped value in the current model.
Undergrid provides Optimization Plan by identifying missed revenue in existing and new streams while simplifying operations to improve profit margins.
Typical Profiles: Consumer Brands, Media Companies, MSMEs.
The Innovator Clients
Market uncertainty. A new product or direction is being considered, but proceeding requires objective evidence before committing significant capital.
Undergrid provides De-risked Validation—a market reality check achieved by testing concepts and co-developing a go-to-market path for data-backed scaling.
Typical Profiles: Startups, Corporate R&D, Innovation Teams, Private Investors.
The Architect Clients
A capability gap. The objective is defined, but the internal team lacks the strategic rigor, specialized talent, or operational structure required to move into execution.
Undergrid provides Strategic Plan & Network, connecting the project with the specialized talent and partners needed to deliver results.
Typical Profiles: Startups, Small Agencies, NGOs, Private Investors.
Recent Case Studies
Growth and Opportunity - Recent Case Studies
Performance Optimization of Medium-Size Beauty Studio
A comprehensive audit of first-year financial, operational, and marketing data to identify growth bottlenecks and to deliver a data-driven strategy to optimize ROI.
Growth and Opportunity Exploration
ROI Framework for Social Media Management Services
Advised a creative agency on quantifying the financial and non-financial ROI of social media management services, enabling the agency to better justify pricing and demonstrate value to its clients.
Growth and Opportunity Exploration
Audience Insight for Sportstainment Company
Designed an audience insight and segmentation study for a sportstainment company to strengthen partnership propositions and enhance value creation for sponsors and collaborators.
Growth and Opportunity Exploration
Business and Investment Validation - Recent Case Studies
Investment Validation for E-commerce Affiliate Agency
Conducted an investment validation for an e-commerce affiliate agency, assessing business model viability, growth potential, and strategic risks to support capital allocation decisions.
Business and Investment Validation
Analytics & Knowledge Framework for Social Program Development
Advised an analytics and knowledge-building framework for a non-government organization to support the development, validation, and impact measurement of social programs.
Business and Investment Validation
Management and Capability Building - Recent Case Studies
Digital Transformation Roadmap for Commerce Business
Developed a digital transformation roadmap for an early-stage e-commerce app, outlining technology priorities, operational changes, and implementation milestones.
Management and Capability Building
Beauty Studio Expansion Strategy
Developed a strategy and capability-building program to support the operational and organizational transformation of a medium-sized beauty studio managing two brands, preparing the organization for expansion.
Management and Capability Building
Way of Working
Collaborative Diagnostic
Deconstructing organizational challenges through high-level alignment to ensure strategies solve for the right business objectives from the start.
Technical Immersion
Deep-diving into product mechanics and internal processes to ensure methods and insights are relevant to the specific operational reality.
Macro and Micro Perspectives
Balancing broad market landscapes with granular, on-the-ground realities to eliminate bias and ensure insights are both sharp and practical.
Grounded & Creative
Pairing disciplined strategy with creative exploration to uncover non-obvious growth paths that standard frameworks often overlook.
Evidence-Led Strategy
Utilizing rigorous research as the foundation for all recommendations, ensuring every strategy is validated by data and ready for execution.
Contact Us
Mailing Address (Indonesia)
Gedung Artha Graha Lt. 26, Unit 2601
Jl. Jend. Sudirman Kav. 52–53
Senayan, Kec. Kebayoran Baru
Kota Jakarta Selatan 12190
Contact Person
- Djasmine Nabilla (Commercial Director)
- 0822 5541 1313
- djasmine@undergridasia.com
