Exploring what’s next, while optimizing what’s now.
Undergrid partners with founders, marketers, innovators, and investors to drive resilient growth—exploring what’s next while optimizing what’s now.
At a Glance
Undergrid is a boutique strategic intelligence and development firm dedicated to a singular focus: exploring what’s next while optimizing what’s now.
We partner with founders, investors, marketers, and innovators to navigate growth and uncover new opportunities—through market assessment, strategy validation, and the operational enablement needed to build resilient businesses.
Our Service
We help businesses stay competitive by making sharper strategic choices and enabling effective execution.
Market Assessment
Understanding the market across customers, competitors, and external forces to identify opportunities.
Strategy Validation
Validating strategic priorities / initiatives through structured testing, market feedback, and investment logic.
Operational Enablement
Designing and improving workflows, and building capabilities to enable effective execution of strategic priorities.
Our Approach
Problem First, Method Second
We believe that every challenge is unique; therefore, the method and solution cannot be generic.
We prioritize a deep diagnostic phase to ensure we are solving the right problem before designing a custom method to address it.
We support clients from diverse needs
When growth stalls
Growth has leveled off—even though the business is running. Inefficiencies and untapped opportunities are limiting further upside.
We help identify missed value, opportunity, and streamline operations to unlock sustainable growth.
Typical Profiles: Consumer Brands, Media Companies, MSMEs.
When the next move is unclear
A new direction or idea looks promising—but committing without clear validation feels risky.
We help turn ideas into clear strategic priorities and validate them through structured testing, market feedback, and investment logic.
Typical Profiles: Startups, Corporate R&D, Innovation Teams, Private Investors.
When execution falls short
The strategy is clear—but workflows, capabilities, or structure aren’t in place to deliver it effectively.
We design and improve workflows, and build capabilities to enable effective execution of strategic priorities.
Typical Profiles: Startups, Small Agencies, NGOs, Private Investors.
Recent Case Studies
Market Assessment - Recent Case Studies
Audience Insight for Sportstainment Company
Designed an audience insight and segmentation study for a sportstainment company to strengthen partnership propositions and enhance value creation for sponsors and collaborators.
ROI Framework for Social Media Management Services
Advised a creative agency on quantifying the financial and non-financial ROI of social media management services, enabling the agency to better justify pricing and demonstrate value to its clients.
Strategy Validation - Recent Case Studies
Analytics & Knowledge Framework for Social Program Development
Advised an analytics and knowledge-building framework for a non-government organization to support the development, validation, and impact measurement of social programs.
Investment Validation for E-commerce Affiliate Agency
Conducted an investment validation for an e-commerce affiliate agency, assessing business model viability, growth potential, and strategic risks to support capital allocation decisions.
Operational Enablement - Recent Case Studies
Digital Transformation Roadmap for Commerce Business
Developed a digital transformation roadmap for an early-stage e-commerce app, outlining technology priorities, operational changes, and implementation milestones.
Performance Optimization of Medium-Size Beauty Studio
A comprehensive audit of first-year financial, operational, and marketing data to identify growth bottlenecks and to deliver a data-driven strategy to optimize ROI.
Beauty Studio Expansion Strategy
Developed a strategy and capability-building program to support the operational and organizational transformation of a medium-sized beauty studio managing two brands, preparing the organization for expansion.
Way of Working
Collaborative Diagnostic
Deconstructing organizational challenges through high-level alignment to ensure strategies solve for the right business objectives from the start.
Technical Immersion
Deep-diving into product mechanics and internal processes to ensure methods and insights are relevant to the specific operational reality.
Macro and Micro Perspectives
Balancing broad market landscapes with granular, on-the-ground realities to eliminate bias and ensure insights are both sharp and practical.
Grounded & Creative
Pairing disciplined strategy with creative exploration to uncover non-obvious growth paths that standard frameworks often overlook.
Evidence-Led Strategy
Utilizing rigorous research as the foundation for all recommendations, ensuring every strategy is validated by data and ready for execution.
Contact Us
Mailing Address (Indonesia)
Gedung Artha Graha Lt. 26, Unit 2601
Jl. Jend. Sudirman Kav. 52–53
Senayan, Kec. Kebayoran Baru
Kota Jakarta Selatan 12190
Contact Person
- Djasmine Nabilla (Commercial Director)
- 0822 5541 1313
- djasmine@undergridasia.com
